How Natasha Denona Achieved 400% Revenue Growth with Integrated CRO & Email Marketing
Client Overview
Natasha Denona is a luxury makeup brand known for high-quality, professional-grade cosmetics. Founded by the renowned makeup artist Natasha Denona, the brand has gained a cult following for its innovative formulations and vibrant color palettes.
With a strong presence in both physical retail and e-commerce, Natasha Denona was looking to optimize their online conversion rates and enhance their email marketing strategy to drive revenue growth without increasing their attribution costs.
Overcoming Fragmented Marketing and Attribution Challenges
Natasha Denona faced several challenges that were limiting their e-commerce growth potential.
Fragmented Marketing Stack
Their marketing tools operated in silos, with separate platforms for email, SMS, push notifications, and website personalization, leading to inconsistent messaging and customer experiences.
Underperforming Email Campaigns
Despite having a substantial email list, their campaigns had low open rates, click-through rates, and conversions due to generic messaging and poor segmentation.
Attribution Complexity
With multiple marketing channels in play, they struggled to accurately attribute conversions and revenue to specific touchpoints, leading to inefficient budget allocation.
Integrated CRO & Email Marketing Strategy
We developed a comprehensive approach that integrated conversion rate optimization with email marketing, leveraging multiple tools in a cohesive ecosystem.
Tech Stack Integration & Optimization
We integrated five key marketing tools into a seamless ecosystem, ensuring data flowed freely between platforms and creating a unified customer view.
Omnisend
Implemented for advanced email marketing automation, segmentation, and personalization
SMSBump
Deployed for targeted SMS marketing campaigns and abandoned cart recovery
PushOwl
Integrated for web push notifications to re-engage visitors and announce new products
Tech Stack ROI
Revenue Growth Comparison
Data-Driven CRO Strategy
We implemented a comprehensive conversion rate optimization strategy focused on improving the customer journey at every touchpoint:
- Customer Journey Mapping - We analyzed the entire customer journey to identify friction points and optimization opportunities
- A/B Testing Program - We conducted over 50 A/B tests across product pages, checkout flow, and landing pages
- Personalization Engine - We implemented dynamic content based on user behavior, preferences, and purchase history
Exceptional Growth Without Additional Attribution Costs
Our integrated approach delivered outstanding results across all key performance indicators.
Key Achievements
- Unified Customer View - Created a single source of truth for customer data across all marketing channels
- Optimized Customer Journey - Reduced friction points and improved the overall shopping experience
- Personalized Marketing - Delivered highly relevant content to customers based on their preferences and behaviors
"Accelerato's integrated approach to CRO and email marketing transformed our e-commerce performance. Their strategic implementation of our tech stack and data-driven optimization delivered exceptional results without increasing our attribution costs. The 400% revenue growth speaks for itself."
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