How We Increased Duradry's Organic Traffic by 94%
A comprehensive SEO strategy that transformed Duradry's organic search performance and drove significant revenue growth.
About Duradry
Duradry is a premium antiperspirant solutions provider specializing in clinical-strength products for excessive sweating. Their mission is to help people regain confidence by providing effective solutions for hyperhidrosis and everyday sweat concerns.
The Challenge
Limited Organic Visibility
Despite offering premium products, Duradry struggled to gain visibility in search results for key terms related to excessive sweating and antiperspirant solutions. They were being overshadowed by larger, more established brands.
Technical SEO Issues
Their website suffered from numerous technical issues including slow page load times, poor mobile experience, and indexation problems that prevented search engines from properly crawling and ranking their content.
Content Gaps
Duradry lacked comprehensive content addressing the questions and concerns of their target audience. Their existing content wasn't optimized for search intent or structured to build topical authority.
High Customer Acquisition Costs
With limited organic traffic, Duradry was heavily reliant on paid advertising, resulting in high customer acquisition costs that were eating into their profit margins and limiting their growth potential.
The Goal
Duradry partnered with Accelerato to develop and implement a comprehensive SEO strategy that would:
- Significantly increase organic traffic and visibility for key search terms
- Improve technical SEO foundation to enhance crawlability and indexation
- Create comprehensive content strategy to address audience needs and build authority
- Reduce reliance on paid advertising by increasing organic conversions
Our Approach
We developed a comprehensive SEO strategy tailored to Duradry's specific challenges and goals. Our approach focused on three key areas:
1. Technical SEO Overhaul
We conducted a comprehensive technical audit and implemented numerous improvements to create a solid foundation for organic growth.
- Optimized site architecture and internal linking structure
- Improved page load speed by 67% through code optimization and image compression
- Enhanced mobile responsiveness and user experience
- Implemented schema markup for rich snippets and enhanced SERP visibility
- Fixed crawlability issues and optimized XML sitemaps
2. Comprehensive Content Strategy
We developed and implemented a content strategy designed to address the entire customer journey and build topical authority.
- Conducted in-depth keyword research to identify high-value opportunities
- Created a comprehensive blog covering topics related to hyperhidrosis and sweat solutions
- Developed in-depth product pages with optimized content and enhanced user experience
- Implemented a content hub structure to establish topical authority
- Optimized existing content for search intent and conversion
3. Strategic Link Building
We implemented a white-hat link building strategy to increase domain authority and improve rankings for competitive keywords.
- Secured guest posts on relevant health, wellness, and personal care websites
- Developed linkable assets including infographics and research studies
- Implemented digital PR campaigns to earn mentions from authoritative publications
- Conducted competitor backlink analysis to identify high-value link opportunities
- Improved internal linking structure to distribute link equity effectively
Tech Stack Integration
A critical component of our strategy was implementing the right technology stack to support Duradry's SEO efforts and provide actionable insights.
Advanced Analytics Implementation
We implemented a comprehensive analytics setup to track performance and gather actionable insights.
SEO Automation Tools
We implemented tools for automated rank tracking, technical monitoring, and content optimization.
CMS Optimization
We optimized their content management system for SEO best practices and workflow efficiency.
Performance Monitoring Suite
We implemented tools to monitor site performance, core web vitals, and user experience metrics.
The Results
Our comprehensive SEO strategy delivered exceptional results for Duradry, transforming their organic search performance and driving significant business growth.
Additional Achievements
First Page Rankings
Achieved first page rankings for 85+ high-value keywords related to hyperhidrosis and antiperspirant solutions.
Reduced Bounce Rate
Decreased bounce rate by 42% through improved content quality and user experience.
Increased Domain Authority
Improved domain authority from 18 to 36 through strategic link building and content creation.
Featured Snippets
Secured featured snippets for 12 high-value keywords, significantly increasing click-through rates.
Reduced Ad Spend
Decreased paid advertising budget by 35% while maintaining overall traffic and conversion levels.
Improved Page Speed
Increased average page speed score from 62 to 94, significantly improving user experience and SEO performance.
"Accelerato's SEO services have been transformative for our business. Their comprehensive approach to SEO has resulted in a 94% increase in organic traffic and a significant boost in sales. Their team is knowledgeable, responsive, and truly invested in our success. The ROI we've seen from their tech stack recommendations alone has been incredible."
David Rodriguez
Marketing Director, Duradry