Client Overview
Maelys is a premium body-focused beauty brand known for their innovative formulations that target specific body concerns. With a mission to empower women to feel confident in their skin, Maelys has built a loyal customer base through their effective products and body-positive messaging.
Stagnant Email List Growth
Despite having exceptional products and strong brand recognition, Maelys was struggling to grow their email subscriber base, which was limiting their ability to nurture potential customers and drive repeat purchases.
Low Conversion Rate
Their existing popup had a conversion rate of only 1.2%, well below industry standards for beauty brands.
Generic Approach
They were using a one-size-fits-all popup strategy that didn't account for user behavior or shopping intent.
Limited Incentives
Their signup offer wasn't compelling enough to overcome subscription hesitation from potential customers.
Advanced Popup Strategy with Justuno
We implemented a comprehensive popup strategy using Justuno's advanced targeting and personalization capabilities to dramatically increase email capture rates.
Behavioral Targeting
We implemented sophisticated behavioral targeting rules in Justuno that triggered popups based on specific user actions:
- Exit-intent popups for users showing signs of leaving the site
- Time-based popups that appeared after users had engaged with the site for a specific duration
- Scroll-depth triggers that activated when users showed high engagement by scrolling through product pages
Segmented Popup Designs
We created multiple popup variations tailored to different user segments and behaviors:
- First-time visitors received a welcome discount offer
- Returning visitors saw exclusive content offers related to body care
- Cart abandoners were shown free shipping or additional discount incentives
- Product-specific popups that matched the category being browsed
A/B Testing Framework
We implemented a rigorous testing framework to continuously optimize performance:
- Tested various incentive offers to identify the most compelling value proposition
- Experimented with popup timing to find the optimal moment for engagement
- Tested different design elements including imagery, copy, and call-to-action buttons
- Analyzed form field requirements to minimize friction in the signup process
Dramatic Growth in Email Subscriptions
Our advanced popup strategy with Justuno delivered exceptional results for Maelys, transforming their email marketing program.
Increase in Email Subscribers
Monthly email acquisition rate tripled from previous levels
Popup Conversion Rate
Up from 1.2% before our optimization efforts
Increase in Email Revenue
Directly attributed to the larger, more engaged subscriber base
Email Subscription Growth
Justuno Implementation ROI
The investment in Justuno's advanced popup platform delivered exceptional returns for Maelys:
The combination of Justuno's powerful targeting capabilities and our strategic implementation resulted in a cost-effective solution that continues to drive significant revenue for Maelys.
"Accelerato's approach to popup strategy completely transformed our email marketing program. Their expertise with Justuno allowed us to implement sophisticated targeting that feels personalized rather than intrusive. The results speak for themselves - we've tripled our subscriber acquisition rate and seen a significant boost in email revenue."
Sarah Johnson
Marketing Director, Maelys
Lessons from Maelys' Success
The strategies that drove Maelys' exceptional results can be applied to other e-commerce businesses looking to grow their email marketing programs.
Personalization Matters
Generic popups underperform. Tailoring offers to specific user behaviors and segments dramatically increases conversion rates.
Timing is Critical
Showing popups at the right moment based on user engagement signals significantly improves conversion rates.
Continuous Testing
A/B testing different elements of your popups allows for data-driven optimization and continuous improvement of conversion rates.